By discovering patterns in historical customer activity, modern machine learning algorithms accurately predict which of your current customers are most likely to defect to your competitors. Not only will DataRobot’s models accurately predict defect rates, it will automatically identify the individual reasons for why each customer is likely to churn. This allows you to understand the factors driving your churn rate and adjust business processes accordingly, as well as individualise your retention efforts. Your retention team can focus their resources on the customers most at risk and offer them incentives to remain loyal. By retaining more customers, your business grows faster, increasing profits and building brand value.